Total sales by China's e-commerce giant JD.com rose 10.3 per cent over the 18 days to Sunday during the first major shopping festival since a recent COVID-19 outbreak, the firm said, sharply down from the 2021 event's growth of 27.7 per cent.

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This year's figure was the slowest for the retailer, showing how consumer appetite in the world's second largest economy has been shrivelled by lockdowns to halt the Omicron variant of coronavirus and slowing economic conditions.

Chinese shoppers purchased 379.3 billion yuan ($56.48 billion) of goods on JD's platform over the "618" period, it said on its official WeChat account.

"We are further improving delivery services in urban and rural areas," it added in statement, referring to efforts during the event that built on its supply chain infrastructure and digital intelligence technology.

The 618 event is China's second largest shopping festival after Singles Day in November, and was initiated in 2004 to mark JD.com's founding anniversary.

JD.com's rivals, run by Alibaba Group and Pinduoduo tend not to publish 618 figures.

But Consultancy Syntun estimated that Alibaba's Tmall marketplace, JD.com and Pinduoduo together achieved 578.4 billion yuan ($85.89 billion) worth of 618 sales last year, up 26.5 per cent on the year.